ARMONK, NY – 08 Nov 2007: IBM (NYSE: IBM) Global Business Services unveiled its new report, “The End of Advertising as We Know It,” forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.
To examine the factors influencing advertising and explore future scenarios, IBM surveyed more than 2,400 consumers and 80 advertising executives globally. The IBM report shows increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.
Full Article: http://www-03.ibm.com/press/us/en/pressrelease/22570.wss
