From ProfitBaron.com
Pricing is one of the most important aspects of the marketing mix. Basically price is the amount a customer pays for a product, which comes from numerous factors. The factors which are in my opinion are the most important are market share, competition, cost and the customer’s perceived value of the product.
http://www.profitbaron.com/2007/10/22/product-pricing-looking-at-the-numbers/









